The Highway Index was created in 2022 to meet the incresing demand for highways information online. A combination of the data from both the Highway Electrical Yearbook and the Highway Maintenance Yearbook, the Highway Index is a comprehensive database of UK company and Local Authority information and contracts.
My responsibilities included logo design and branding as well as the initial concepts for the design and layout of the website. I worked closely with my client and their web developers to ensure that the user interface for this completely bespoke online directory was fit for purpose.
I was also responsible for designing all graphics for the website as well as the promotional material.
I’ve no hesitation in recommending Helen for branding, graphics and marketing, she’s consistently captured the essence of every brief we’ve challenged her with. She takes our basic ideas and briefs, looks at them from several angles – often coming up with results that are surprising, interesting, and absolutely on point. Opening a design presentation from Helen is a really enjoyable process. She offers fresh, alternative ideas which lead to a shared enthusiasm and pride in our brand.
Very importantly, Helen is professional, reliable and easy to work with. She can transform her style to suit the business and brief, a real skill which results in each client being treated as an individual with their own ideas and creativity part of the process. She’s created magazine feature layouts, redesigns, as well as whole new branding packages for a new website. She always makes sure follow-up projects are perfectly on-brand and cohesive.
EMMA COLE - Director, Spinfish Publishing